My personal brand historically has focused on my accounting and corporate finance career. However, given my cross pollination of accounting, tax, information technology, and design skills (particularly designing for dynamic data and information products), I am re-positioning my personal brand to incorporate creativity, authenticity, and innovation, to showcase a blend of technical skill and a unique aesthetic approach.
Through my website and social media accounts, I am working on presenting not only my technical and design work but also the creative design process, offering readers insight into the thought behind each project. I also wish to connect with a community of like-minded individuals who leverage design thinking into their workflows, who constantly innovate, and push the boundaries of their domains.
I aim to rework my social media profiles with a consistent visual style that reflects my personal brand’s values, share design and technical tips featuring behind-the-scenes content, and highlight collaborations.
By sharing a mix of professional projects and personal design explorations, I aim to provide a holistic view of my capabilities and interests.
Ultimately, my goal is to build my brand and be known for problem solving, originality, and creating value.
I have started with my LinkedIn profile.